Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.
What is SEO really? Is it just someone getting famous when his name is searched on Google or any other search engine? Is it making yourself known to people with your work on the internet? What is it really? According to Beel et. al. (2010), Search Engine Optimization (SEO) is “The process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results.” However, the issue of the survival of SEO is still a question to many.
As the self explanatory term suggests social media marketing is marketing done through social media. For example Medias like facebook ,Whatsapp twitter allow people to express and share their views, thoughts and opinions. What one opines on an article or a product is of greater essence as it spreads the word of mouth that assures people as it is said by somebody they believe in and not by the producer himself on the particular product that helps in better marketing for a better opined product. This explanation leads us to define social media marketing as the process to gain attention through social media.
As we ascend into an era of smart-phones and instant communication it becomes necessary to convey information swiftly. Emails provide a reliable platform for companies to sell their products to customers. It plays a pivotal role in a company’s marketing because of the advantages it provides. A medium of low cost since there is no need to spend money on printing or postage also eliminates money to be spent as a fee for billboard signs. It provides a means of concentrating on the selected group of people interested in the product that is the people who have signed up to receive them.The grasp of email is large, it could reach customers thousands of miles away. The time required for the message to reach the customer is almost instantaneous.
As we know, a lot of insight information and business strategies are hidden in the business presentations. This is a way of marketing strategy which helps you attract your potential customers towards your company and build a relationship with them. It is an easy way to keep engage your customers on daily basis by updating your content. You can write your own experience at work, answer the questions of people and also answer the unasked questions, share your products photos, videos, tell about your new launched products and upcoming events, create your own blogs and articles.
Retain Customers
Content marketing is nothing but the creation of information or the sharing in the media in order to gain more potential customers. So by giving the effective content to your customers will help you gain a lot of audience to your website. It also helps your customers to keep their knowledge updated from your company.
Creation of Website
Content is the most important thing in your website. It is the one which makes people navigate your website. Of course, you can also add images and videos which promotes the audience. Website is the backbone of any company. The customers will visit your websites to know about your products or services.
Brand Reputation
You should always remember that one should try to build brand reputation stronger. If the customer is visiting your website for the first time, you want them to get attracted by your brand image and get a positive feeling towards your company.
Competition
Your competitors are doing better than you? One of the reasons might be in the content on your website. By using content marketing, you can increase your APSA and position above your competitors. But, you should make sure; the content created is original and shouldn’t be copied from some other website.
Campaign Promotion
This will be one of the marketing strategies which will be included in your campaign list. So it is important to create the content to the succession of the campaign. Once your brand name is published in the internet, it is easier to promote your business to your audience.